The Inspectify team is thrilled to announce that we have rebranded! Our goal was to create a new logo and brand identity that better represents our company. In our website, marketing, and products, we’ve implemented our new brand. Today, we are so excited to introduce you to the new Inspectify!
Our logo is the frontline of our identity and should help our customers recognize and connect with our brand. Logos are designed to be memorable, and we wanted to create one that better reflected our company and its unique place in the real estate industry.
Real estate transactions are complex, especially when it comes to the home inspection. Inspectify streamlines the inspection process to accelerate transactions and reduce friction for everyone involved. Our goal is to pioneer change by bringing innovation, efficiency, and expertise to simplifying the process.
What’s behind the logo?
We considered how we wanted to reflect our company’s mission and our vision for the future through the entire design process. It was important to us to represent our core customers and our place in the transaction.
We’d like to introduce you to our hummingbird. The hummingbird symbolizes our small yet essential role in the real estate ecosystem. It’s made up of three polygons, representing the three pillars at the heart of our business—real estate agents, buyers, and inspectors. When the pieces come together, we see the unification of all three parts that shows the bigger picture of the whole process. Although we work with many stakeholders involved in the transaction, we have one ultimate mission: To empower homeowners to discover and care for the home they love.
There you have it, that’s a little behind the scenes on our rebrand. Take a peek at the new Inspectify, and let us know what you think!